{"id":58891,"date":"2022-10-03T11:51:38","date_gmt":"2022-10-03T10:51:38","guid":{"rendered":"https:\/\/maxwellbaynes.com\/?p=58891"},"modified":"2022-10-03T15:23:46","modified_gmt":"2022-10-03T14:23:46","slug":"croissance-du-tourisme-viticole-bordelais","status":"publish","type":"post","link":"https:\/\/maxwellbaynes.com\/fr\/croissance-du-tourisme-viticole-bordelais\/","title":{"rendered":"CROISSANCE DU TOURISME VITICOLE BORDELAIS"},"content":{"rendered":"\n

Airbnb, le march\u00e9 en ligne des s\u00e9jours \u00e0 court terme chez, conna\u00eet un accroissement de sa branche \u00ab\u00a0exp\u00e9riences\u00a0\u00bb, en particulier des exp\u00e9riences oenotouristiques. Selon un communiqu\u00e9 de presse de ce g\u00e9ant de l\u2019h\u00f4tellerie, les s\u00e9jours \u00e0 proximit\u00e9 de vignobles ont rapport\u00e9 plus de 270 millions de dollars aux h\u00f4tes bas\u00e9s aux \u00c9tats-Unis seulement, au printemps du deuxi\u00e8me trimestre 2022. Airbnb a rapport\u00e9 que les h\u00f4tes situ\u00e9s \u00e0 proximit\u00e9 d\u2019un domaine viticole avaient g\u00e9n\u00e9ralement gagn\u00e9 plus de 8 000 dollars d\u2019avril \u00e0 juin 2022 et que plus de 120 000 annonces apparaissaient dans la cat\u00e9gorie \u00ab\u00a0Vignobles\u00a0\u00bb \u00e0 travers le monde en mai 2022.<\/p>\n\n\n\n

Ce printemps, Airbnb a lanc\u00e9 une recherche par cat\u00e9gories qui s\u2019intitule \u00ab\u00a0les vignobles\u00a0\u00bb. La Napa Valley est consid\u00e9r\u00e9e comme un leader de ce march\u00e9 et poss\u00e8de l\u2019une des industries \u0153notouristiques les plus d\u00e9velopp\u00e9es au monde avec des s\u00e9jours en h\u00f4tel 5 \u00e9toiles tels que ceux propos\u00e9s par l\u2019Auberge du Soleil ou le Calistoga Ranch, d\u00e9passant souvent les 1000 $ la nuit. Mais Airbnb a \u00e9galement d\u00e9clar\u00e9 que dans la cat\u00e9gorie des vignobles, la Californie \u00e9tait en t\u00eate des b\u00e9n\u00e9fices avec 61 millions de dollars au deuxi\u00e8me trimestre 2022. En passe de d\u00e9passer la Napa Valley, la r\u00e9gion viticole de Bordeaux a une industrie \u0153notouristique en pleine croissance. Mais bien que 5 fois plus grande que la Napa Valley en termes de superficie viticole, elle a plusieurs ann\u00e9es de retard sur la qualit\u00e9 et l\u2019ampleur des offres d\u2019accueil. Cependant, des familles entreprenantes et de grandes marques mondiales commencent \u00e0 r\u00e9volutionner l\u2019industrie de l\u2019\u0153notourisme bordelais. Un important projet d\u2019\u0153notourisme a re\u00e7u approbation de zonage pour un h\u00f4tel 5 \u00e9toiles, un spa et un restaurant au Ch\u00e2teau Carignan<\/strong> implant\u00e9 au c\u0153ur de 130 hectares m\u00ealant paysages ruraux et vignobles, \u00e0 seulement 15 minutes en voiture du centre de Bordeaux. Plus loin, au Ch\u00e2teau de L\u2019Arche dans le Sauternes, un permis de construire pour plus de 50 chambres a \u00e9t\u00e9 approuv\u00e9. Cependant de grands projets comme ceux-ci sont rares \u00e0 Bordeaux en raison des r\u00e9glementations strictes \u00e0 respecter et aux vignobles qui sont hautement prot\u00e9g\u00e9s.<\/p>\n\n\n\n

\"\"
Chateau Carignan<\/figcaption><\/figure>\n\n\n\n

Les r\u00e9glementations strictes propres \u00e0 l\u2019h\u00f4tellerie rendent l\u2019obtention des permissions difficile, cr\u00e9ant un vide sur le march\u00e9 d\u2019Airbnb qui en cons\u00e9quence se concentre plus sur les offres familiales. En France, tant que l\u2019activit\u00e9 d\u2019accueil viticole ne d\u00e9passe pas cinq chambres, elle est class\u00e9e en \u00ab\u00a0chambres d\u2019h\u00f4tes\u00a0\u00bb. Les autorisations et les r\u00e9glementations sont \u00e0 la fois faibles et limit\u00e9es, ce qui facilite grandement le lancement d\u2019un nouveau projet d\u2019hospitalit\u00e9 dans les r\u00e9gions viticoles pour la cat\u00e9gorie chambres d\u2019h\u00f4tes.<\/p>\n\n\n\n

\"\"
Clos de la Barbanne, vendu par Vineyards-Bordeaux<\/figcaption><\/figure>\n\n\n\n

Vineyards-Bordeaux<\/a><\/strong> a r\u00e9cemment vendu un domaine oenotouristique \u00e0 une famille australo-am\u00e9ricaine. Le Clos de la Barbanne<\/strong> est situ\u00e9 au c\u0153ur de la campagne bordelaise \u00e0 seulement quelques minutes du c\u00e9l\u00e8bre site class\u00e9 au patrimoine mondial de l\u2019UNESCO de Saint-\u00c9milion et de ses c\u00e9l\u00e8bres vignobles tous aussi \u00ab\u00a0class\u00e9s\u00a0\u00bb. Celui-ci se concentre principalement sur le march\u00e9 du luxe. En se basant sur le mod\u00e8le am\u00e9ricain, les statistiques d\u2019Airbnb r\u00e9v\u00e8lent que l\u2019\u0153notourisme attire absolument tout types de publics.\u00a0 Selon celles-ci, la client\u00e8le am\u00e9ricaine d\u2019\u0153notourisme se compose \u00e0 31% de la g\u00e9n\u00e9ration X ainsi qu\u2019\u00e0 16% de celle des baby-boomers, \u00e0 28% de familles \u00e0 la recherche d\u2019une escapade en plein air et \u00e0 31% de duos amoureux et amicaux. Pour l\u2019anecdote, en 15 ans dans le bordelais, j\u2019ai pu constater que notre client\u00e8le \u00e9tait constitu\u00e9e principalement de baby-boomers. Parall\u00e8lement, le Royaume-Uni a \u00e9galement connu un essor fulgurant dans le tourisme viticole.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

En 2021, Airbnb rapporte 35 millions de livres sterling per\u00e7ues par les h\u00f4tes de domaine viticole au Royaume-Uni. La r\u00e9cente acquisition du domaine de Bolney Wine du Sussex par le g\u00e9ant du vin mousseux Freixenet est un autre indicateur du fort potentiel que rec\u00e8le le tourisme viticole y compris en Angleterre.<\/p>\n\n\n\n

Ce que mettent en \u00e9vidence la Napa Valley et sa voisine, la Sonoma Valley, c\u2019est que Bordeaux a un potentiel hors pair dans le secteur prometteur du \u00ab tourisme d\u2019exp\u00e9rience \u00bb. Napa nous enseigne \u00e9galement que combiner l\u2019h\u00f4tellerie et l\u2019\u0153notourisme est un duo gagnant.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Image : La c\u00e9l\u00e8bre carte des vins de Bordeaux<\/em><\/p>\n\n\n\n

R\u00e9dig\u00e9 par Michael Baynes<\/a><\/strong>, co-fondateur de Maxwell-Baynes Real Estate<\/strong> et de Vineyards-Bordeaux<\/strong>.<\/p>\n\n\n\n

Pour plus d’informations sur les domaines viticoles, les transactions de vignobles ou les domaines \u00e0 vendre, veuillez consulter notre site fr\u00e8re : Vineyards-Bordeaux<\/a><\/p>\n\n\n\n

Pour les actualit\u00e9s et le blog de notre site Vineyards-Bordeaux, cliquez ici<\/a>.<\/p>\n\n\n\n

Contactez l’\u00e9quipe \u00e0 l’adresse info@vineyardsbordeaux.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Airbnb, le march\u00e9 en ligne des s\u00e9jours \u00e0 court terme chez, conna\u00eet un accroissement de sa branche \u00ab\u00a0exp\u00e9riences\u00a0\u00bb, en particulier des exp\u00e9riences oenotouristiques. Selon un communiqu\u00e9 de presse de ce g\u00e9ant de l\u2019h\u00f4tellerie, les s\u00e9jours \u00e0 proximit\u00e9 de vignobles ont rapport\u00e9 plus de 270 millions de dollars aux h\u00f4tes bas\u00e9s aux \u00c9tats-Unis seulement, au printemps […]<\/p>\n","protected":false},"author":37,"featured_media":57720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-58891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vignobles-et-biens-vendus"],"acf":[],"yoast_head":"\nCROISSANCE DU TOURISME VITICOLE BORDELAIS - Maxwell-Baynes<\/title>\n<meta name=\"description\" content=\"Airbnb, le march\u00e9 en ligne des s\u00e9jours \u00e0 court terme chez, conna\u00eet un accroissement de sa branche \u00ab\u00a0exp\u00e9riences\u00a0\u00bb, en particulier des exp\u00e9riences\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maxwellbaynes.com\/fr\/croissance-du-tourisme-viticole-bordelais\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CROISSANCE DU TOURISME VITICOLE BORDELAIS - 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